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JOBS: What to Consider When Writing a CV

Depending on your education and qualifications, a CV varies from one individual to another. In some scenarios, you'll find employers requesting a CV that is not more than 2 pages. 

The following should be considered when writing a CV.

1. The CV should not be too long

A CV should not be more than 2 pages. It should also be very brief.

2. List your career history in reverse chronological order, explaining any gaps.

When writing a CV, you should start with the latest post or qualification that you have and arrange them in a chronological manner.

It should include only your most recent two educational experiences. So, if you have a Master's degree, you only need your Undergraduate and Master's degrees.

3. Keep your hobbies and interests section short.

These sections might be sometimes crucial as some employers might be interested in what you can do other than the work that you are applying for. You should also put in mind that it should be as short and as brief as possible.

4. Personal profile

Your personal profile should be the first section of your CV, not the side or bottom. The selection committee would like to get to know you first.

Your full name, phone number, home address, gender, and email address should all be included. You should also take care to include any other physical characteristics that are specifically requested by your prospective employers. The order in which you write them is important because it gives a first and lasting impression of you.

5. Formatting

You should ensure that you use the same type of font throughout the entire document. This makes it easier for your employer to read through comfortably.

If possible, check the company's website for their own unique font and color; this will give the company the impression that you have done your homework by researching the company's values and objectives, and that you are very prepared to get the job.

6. Professional experience

Record your professional experience; list the companies or organizations you've worked for, stating the title of the job and the dates you were employed, as well as your job duties, experience, and accomplishments; this should be limited to three or four bullet points.

Make certain that your accomplishments or job activities correspond to the job description of the new position.

7. Skills and qualifications

You can also outline your accomplishments in the field related to your application, beginning with the name of the award, followed by the dates received, and finally the name of the organization that bestowed the award.

8. Reference

Your referees should be readily available and should be people who are well-versed in your qualifications; your employers may even contact your referees.

Applicants who provided "fake" reference contacts will be automatically disqualified. Contact your referees for confirmation, and if they are unavailable, simply write "Available on request."

Writing a good CV could give you a very big opportunity of getting your dream job. Remember to be organized when writing the CV.

Here's a job application to try the above. BEST OF LUCK!!

JOB: Manager- Integrated Media at Safaricom Kenya

About Safaricom

Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet, and Financial Services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.

Detailed Description

Reporting to the Chapter Lead – Integrated Media The role holder will be responsible for delivering integrated media strategy and plans on initiatives that deliver to business objectives for various units across the organization with a higher inclination to digital media in-line with our strategic positioning of becoming a purpose-led technology company by 2025


  • Will work with internal business units and agency teams towards the development of integrated media strategy, media plans, and channel selection depending on the objective of the campaign to ensure a high return on investment for each campaign.
  • Will be responsible for consolidated digital media effectiveness and efficiency KPI’s set out towards delivery of mission objectives and targets
  • Will be responsible for budget management including assistance in the allocation of monthly budgets, and financial reconciliation on a weekly, monthly and quarterly basis.
  • Responsible for identifying, seeking approval, incubation, and implementation of Marketing technologies that will drive effectiveness in digital media
  • Will be responsible for delivering digital assets/platforms e.g. microsites when required for the execution of the digital strategy
  • Will be responsible for setting up campaigns on Google ecosystem, Meta family (Facebook), Twitter, etc plus setting up and managing tags for attribution.
  • Will be responsible for monitoring and analyzing integrated media campaign performance data in order to suggest structural improvements that will optimize ad campaigns.
  • Will be the overall digital lead under Brand COE driving the digital transformation agenda and digital media effectiveness 
  • Will be personally responsible for identifying new digital opportunities, and keeping up with the dynamic trends and benchmarks in the media industry through continuous research and training.
  • Collect and package data-driven actionable insights from the media platforms with clear recommendations to the business to influence decisions. 
  • Identify and deliver media partnerships relevant to the units they support and negotiate the value
  • Deliver Cost optimization on all digital media buys to ensure maximum value and the lowest possible cost are delivered against set benchmark KPIs
  • High-level stakeholder management and engagement to seek approvals for integrated media strategy and plans
  • Give input into the creative development process as the channel custodian on what works aligned with the media strategy
  • Management of the integrated media agency to deliver world-class media campaigns.


Must have technical/professional qualifications:

  • A bachelor’s degree in Marketing and or digital-related courses.
  • Related Skills certification online or offline e.g. Facebook Blueprint
  • Marketing professional certification - will be an added advantage
  • Should have more than 5 years of continuous experience in integrated Media management with an inclination to digital media
  • Proficiency in creating media strategy, media plans, and channel selection depending on the objective of the campaign to ensure a high return on investment for each campaign.
  • Should have a proven track record in media planning, buying & optimization for a similar size or larger businesses than Safaricom
  • Should be a consistent performer who delivers to daily, weekly, and monthly digital marketing KPIs
  • Good with people and stakeholder management
  • Should be a quick and efficient decision-maker.
  • Should be able to work well under pressure and tight deadlines.
  • Should have Project Management and Time management skills and should be able to allocate daily tasks efficiently
  • Should have excellent communication skills

Closing date: 31 May 2022

Method of Application

Interested and qualified? Go to Safaricom Kenya on to apply.

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