Model Ajuma Seeks To Promote Nationality Through Distribution Of Exercise Books To Vulnerable Pupils
Under her Ajuma Foundation, the initiative also aims at teaching the children about Kenyan culture and different communities.
KHISA CJ
Renowned Kenyan model Ajuma Nasanyana has launched an initiative that seeks to ensure pupils from poor backgrounds get free exercise books.
Under her Ajuma Foundation, the initiative also aims at teaching the children about Kenyan culture and different communities.
Speaking during the distribution of exercise books to pupils at Kapkenduiyo Primary school in Kapseret, Uasin Gishu County, Ajuma noted that the initiative initially targeted pupils from pastoral communities but has since been expanded to the marginalized children, most of who are in informal urban areas.
“We have done Turkana, Samburu, Isiolo Kwale and now we are in Uasin Gishu. Later we will be doing a similar exercise to West Pokot, Machakos, and Kajiado,” said the model who has worked with Victoria's Secret and Carlos Mienes, among other designers.
“The books and made for the children but we have put different communities so as to promote nationality and help build unity through the younger generation,” she added.
The 36-year-old who participated in the Miss Tourism Kenya competition in 2003 further expressed the need for children to know the importance of culture as early as possible so as to avoid them embracing western cultures.
Over 1,500 books were distributed to the Kapkenduiyo Primary school pupils under the initiative that has so far seen over 10,000 books distributed.
The initiative is being implemented through a partnership between the Ajuma Foundation and Chipper Cash – a cross-border payments app.
According to the company’s Kenya Director Leon Kiptum, they agreed to support the initiative as it aligns with one of their Corporate Rocial responsibility (CRS) on education.
“We understand there are many problems to be solved in Africa, for example a simple one like an exercise book for a child and this is why we’re happy to be here and be part of this initiative that is making a difference for the pupils in rural areas,” Kiptum said.
