Former US President Obama has Joined NBA Africa as Strategic Partner

The former President will help advance the league’s social responsibility efforts across the continent, including programs and partnerships which will support greater gender equality and economic inclusion. 

In this capacity, Barak Obama will have a minority equity stake in the new venture, which over time he intends to use to fund Obama Foundation youth and leadership programs across Africa.

Obama said NBA has always been a great ambassador for the United States using the game to create deeper connections around the world, and in Africa, basketball has the power to promote opportunity, wellness, equality, and empowerment across the continent.

“By investing in communities, promoting gender equality, and cultivating the love of the game of basketball, I believe that NBA Africa can make a difference for so many of Africa’s young people," Obama said.

"I’ve been impressed by the league’s commitment to Africa, including the leadership shown by so many African players who want to give back to their own countries and communities.  That’s why I’m proud to join the team at NBA Africa and look forward to a partnership that benefits the youth of so many countries.”