SOCIAL MEDIA IS VITAL IN ADVERTISING AND COMMUNICATION
Brands have in the recent past been investing in traditional advertising in an effort to outsmart each other and build their brands to boost and maintain reputation with the consumer. This form of advertising is still far much the best and most trusted form of advertising which reaches consumers and enables them to interact with the brands directly.
Kiptoo Emmanuel 
Brands have in the recent past been investing in traditional advertising in an effort to outsmart each other and build their brands to boost and maintain reputation with the consumer. This form of advertising is still far much the best and most trusted form of advertising which reaches consumers and enables them to interact with the brands directly.
With the social growth in its purpose, brands have embraced social media to enhance their outbound marketing efforts and appeal to a community that is always online. This is a big stride and a game-changer to the creative brands that need to reach a variety of their consumers across the platforms.
Companies have used social media as a tool of communication and rely on it vital tool to communicate to their consumers and drive conversation online. . This has been made possible due to access to faster internet and several available social media channels.
An example is Influencer marketing in 2021 where brands have engaged personalities with a huge following to market their brands and what they offer. These personalities are brand fit and drive content, messages, and conversations to the target audience because they have an understanding and connection with the brand and its audience.
Social media is the most effective way brands and organizations should consider when setting up their marketing strategy so as to boost sales, return on investment and maintain positive brand visibility.
