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Nike Sues Company That Made `Satan Shoes` With Lil Nas X

Nike on Monday sued a New York-based company that produced "Satan Shoes" alleged to contain a drop of human blood.

Nike said in the lawsuit that the company MSCHF Product studio Inc infringed on and diluted its trademark with the black and red which went on sale online on Monday.

The shoes are customized Nike Air Max 97 sneakers that contain red ink and "one drop of human blood" in the sole according to a website describing the 666 pairs of limited edition shoes. Several media outlets stated that the shoes sold out in less than a minute at a cost of $1,018 per pair.

Lil Nas X tweeted and said that he would choose the recipient of the 666th pair from social media users who circulated one of his tweets. Nike stated that the shoes were produced without Nike`s approval and authorization and the company was in no way connected to the project.

Nike stated that there is already evidence of significant confusion and dilution occurring in the market place including calls to boycott Nike in response to the launch of MSCHF`s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product. 

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