Here's to Why 'Hana Kuma' is Trending
Recently, the 'Hana Kuma' hashtag has been trending on Twitter, especially in Kenya. Kenyans have used the hashtag to also express their naughty expressions.
Leah Mukangai 
What is Hana Kuma
Japanese professional tennis player, Naomi Osaka and basketball legend, LeBron James have formed Hana Kuma, a media company in partnership with SpringHill, a fast-growing entertainment, marketing, and products company co-founded by LeBron.
Hana means 'flower' and Kuma means 'bear' in Japanese.
Naomi Osaka is excited to be able to inspire people and tell new stories, particularly ones she would have liked to see as a child.
Naomi, who was named the world's highest-paid female athlete in 2021 after earning a total of $57 million (approx. KES 7 billion) in sponsorships, will also work with Nike, Mastercard, and Louis Vuitton at her new Hana Kuma Media Company.
Naomi's partner, LeBron James also expressed his excitement through his social media account stating that he is proud to call her his partner in this new project.
Why Naomi Osaka is launching the 'Hana Kuma' media company
Naomi Osaka revealed the story behind the launching of the new media company that she had longed to bring into action.
Naomi further revealed that the media platform focused on stories that are culturally specific but universal. Stories that are bold and playful like her.
Naomi Asaka and LeBron James. PHOTO FILE
